Obama – the power of the brand!

Barack Obama

Barack Obama

People often buy a brand with their heart, before rationalising the product with their head. As this snippet shows, Obama has a great brand promise – even when the product is relatively unknown. Now that America has made its purchase decision we must trust that the product will deliver against the brand promise – if only because the resulting customer satisfaction and loyalty will keep Sarah Palin on the shelf!

Listen here to the power of the Obama brand!